Christian Goodrich is a 360° Search Marketing Specialist covering SEO, AI and Paid Search, with over 18 years of commercial experience in search marketing and more than 10 years as Head of Search Marketing at SOZO. Over the past 9 months, he has spent extensive time in Claude Code, using it to build practical systems and workflows that improve how AI Search and SEO are delivered, reported on and scaled across teams and clients. He has spoken at events including brightonSEO, MeasureFest and Hero Conf, and is known for his practical, jargon free approach to helping brands improve discoverability, reporting and performance in an increasingly AI driven search landscape.