Christian Goodrich is a Search Marketing leader with over 17 years of commercial experience, including 9 years as Head of Search Marketing at SOZO, a B Corp certified UK digital agency, and a previous speaker at MeasureFest in October.

He works with ambitious SME e-commerce and lead generation brands, managing and scaling Google Ads and Microsoft Advertising accounts with a strong focus on revenue growth, return on ad spend and profitability in competitive markets.

Alongside paid media strategy, he brings a deep understanding of SEO and AI-driven search to ensure performance is commercially aligned, accurately measured and built for sustained growth.

Christian is also a recognised expert in applying AI tools like ChatGPT to streamline workflows, enhance delivery, and stay ahead of evolving search trends.