In this, the opening talk of the Mindset for SEO session, Tazmin will talk about having the right mindset to ensure a fruitful career in digital marketing. She will discuss how mindset is vital to success, and how thinking about what you do as a career and not just a job, and taking ownership, will help focus your mind on the future, and put you firmly in the driver's seat.

In a world that is changing rapidly, where organisational goals can shift often, it is more important than ever to grasp the trajectory of your career. Tazmin will encourage the audience to think like an entrepreneur even if they are employed.

She will also go through practical strategies to turn ideas and vision into concrete plans, and build confidence and resilience, the importance of self-awareness, and constantly updating your mental CV to help fight imposter syndrome.

This talk will be of help to anyone looking to progress their career or even pivot it.

In this, the third part of the Mindset for SEO Success master session, Greg will talk about taking your career to the next level. Building on the elements that Sarah and Tazmin covered in the first 2 parts, he will cover how networking, various communities (like Women in Tech SEO, PPCchat, Neurodivergents in SEO, etc), and speaking at conferences can help you move forward in your career. He will concentrate on the personal connections - how peers that you can talk to and get help from will help you learn both hard and soft skills to help you excel in your chosen path.

Greg will also talk about the importance of continued learning, whether it's reading blogs, listening to podcasts, watching webinars, or attending conferences. He'll explain how building a personal brand will help with promotions, leveling up your salary, and finding future roles. Finally, he'll talk about how to start speaking at conferences - how to pitch, how to stand out so conference organizers know who you are, and how to leverage speaking at conferences to land even better job offers.