This talk has something for anyone whatever level of experience they have

Zero-click searches are on the rise and more content sites are going out of business than ever.

The future of organic search is AI Mode, Deep Search and agentic search, so publishers and content creators must find new ways to monetise and drive revenue.

In this talk, Jack will provide practical advice and strategies to help content creators rethink their business strategies and survive the upcoming seismic shifts in organic search.

For SEO managers and those looking for new approaches.

The click-through rate, a cornerstone of digital marketing, is facing extinction. As LLMs and AI-driven search deliver direct answers, the user journey is increasingly 'zero-click'. This presents a critical challenge: if users aren't clicking, how do we ensure our brands and products remain visible and influential?

This session provides a way for marketing managers and SEOs to navigate this new landscape. We will explore actionable strategies to influence AI-generated experiences, shift our measurement of success away from clicks, and clearly demonstrate the value of SEO in a world where answers are the new destination.