This talk is suitable for anyone who manages the marketing of brick and mortar businesses.

The world of local search is changing fast, and AI is at the centre of it. Is your business or agency prepared for a future where search isn't just about keywords, but about conversation, context, and immediate answers? In this essential talk, Michel will cut through the hype and show you exactly what's at stake for (multi location) local businesses.

Michel will deliver a no-fluff, highly actionable guide to local SEO in the age of AI. You'll learn:

The AI-Powered Customer Journey: How generative AI and LLMs are reshaping the way customers find and choose local businesses.

Reputation Management in the AI Era: The new rules for managing reviews and online reputation when AI synthesises opinions to provide a single, summary answer.

Winning the Local Search Game: Concrete strategies for optimising your Google Business Profile, geo-grids, and local content to maximise visibility across all relevant platforms.

The Agency's Role: How agencies can demonstrate value and become indispensable partners by mastering these new techniques.

You'll walk away with a clear understanding of the new local SEO landscape and the tools you need to succeed. Don't just adapt—get ahead. You'll leave with actionable insights and a prioritised checklist to ensure your business doesn't get left behind.