"In this talk, Ahmed explores the practical side of vibe coding that nobody talks about: what happens when a single prompt breaks three other things, how to track what actually changed, and when to stop prompting and start reverting. Expect practical techniques for incremental change tracking, recognising cascading failures early, and structuring prompts that minimise collateral damage.

Agentic engineering is taking over the world of SaaS and data, and it is different from vibe coding. It is also the most important trend in managing AI search & SEO effectively and there is a right way to do it (and a wrong way). I will walk through the key strategies and techniques that marketers need to put into practice in order to deliver quality and reliable data products for this new age of agentic marketing.