Henry is an SEO Director with 8 years of industry experience, having specialised purely in technical SEO for the past four years. He works predominantly with ecommerce clients, developing advanced strategies to enhance organic visibility through foundational technical changes.

Over the past year, Henry has developed deep expertise in organic and LLM shopping, helping brands prepare their product catalogues for agentic search and AI platforms. With a dual focus on search architecture and web performance, he excels at driving growth through infrastructure optimisations that simultaneously deliver a superior user experience.