Henry will break down how to optimise product feeds and Google Merchant Center for maximum visibility across both traditional organic search and the new agentic shopping landscape.

Moving beyond basic compliance, he will explain exactly what each optional feed attribute means, the practical impact they have on performance, and how to align them with on page structured data. Attendees will leave with a clear roadmap to upgrade their product page data and ensure their PDPs are easily discoverable by modern search engines and AI tools.