Rising fees, ever-growing scrutiny, and the democratisation of channel expertise have stripped away the foundations the traditional agency model was built on, and automation and AI are finishing the job. In this talk, Louisa unpacks how we got here, what client-side teams are actually looking for when they decide enough is enough, and what that means for the future of the client-agency relationship.
The Traditional Media Agency is Dead. What Comes Next?
Brighton, October 2026
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 08 Oct, 2026 | 09:30 AM
Too Many URLs, Too Little Value: The Crawl Bloat Problem
Brighton, October 2026
Oliver's talk will explain why crawl bloat remains a critical technical SEO bottleneck, why resolving it matters more than ever, and how SEOs can fix it on large, complex websites.
He will cover how everyday retail and trading decisions can inadvertently create low-value URLs, why faceted navigation remains one of the biggest crawl bloat risks, and how technology-led approaches can be used to specifically give back control and reduce those challenges.
The session is ideal for those new to technical SEO, as well as experienced professionals working on enterprise websites. Attendees will leave with a wider understanding of crawl bloat and the practical frameworks Oliver has used to identify, manage and resolve it.
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 08 Oct, 2026 | 09:30 AM
