Louisa has spent the last five years client-side with a front row seat to the evolving client-agency relationship — leading RFPs as Head of Paid Media at Hitachi Vantara, managing global paid media through agency partners, and most recently in-housing key channels at ADP, making an incumbent agency redundant in the process. Before crossing the floor, she spent seven years agency-side working across B2C and B2B tech clients, from charities like MSF and Battersea Dogs & Cats Home to the likes of Oracle NetSuite, Malwarebytes, and Hitachi Vantara. She has a habit of asking uncomfortable questions and the data to back them up.