Right now, an AI assistant is recommending someone in your category. The most important question is: Are they recommending your brand?

Your next customer might never see your website. They will see the answer. Christian Hustle, GEO Evangelist at Uberall, breaks down how data across hundreds of thousands of locations shows about how AI assistants decide who to recommend. He takes ten things the industry repeats about AEO/GEO and shows what the evidence supports, starting with the difference between SEO, AEO and GEO.

You will leave with realistic, actionable steps, tied to traffic and conversions rather than visibility scores.

Local search split into four separate systems, and most teams are still measuring one of them.

AI Mode, AI Overviews, ChatGPT, and Ask Maps each pull local business data differently, cite different sources, and hand the customer off at a different point in the journey. Rankings can hold steady in all four while calls, direction requests, and footfall move somewhere else entirely.

This session presents fresh benchmark data drawn from multi-location portfolios across the EU, UK, and US, measured on the GMBapi platform. We'll compare how the same location performs across all four surfaces in each market, show where the customer journey actually breaks, and explain which Google Business Profile signals each surface reads.