How often you're mentioned is clearly critical in AI search. But how you're mentioned is barely studied at all. Building on leading AI research, I rewrote thousands of the source URLs that LLMs cite, varying each brand mention by sentiment, position on the page, and by how strongly it stacked up against competitors.The results clearly show that not all mentions are created equal. Move well beyond the dashboards with this insight-packed session.
All Mentions are not created equal in AI search.
Brighton, October 2026
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 08 Oct, 2026 | 03:30 PM
Entity Maps: Brief AI Before It Briefs Itself
Brighton, October 2026
When AI responds to a question about your brand, nobody wrote the brief. AI just figured it out for itself, drawing on whatever it could find. The results are often wrong, incomplete, or quietly credited to a competitor.
EntityMap is an open standard that changes that. It gives publishers a simple, machine-readable file that tells AI systems exactly who you are, what you do, and how you relate to other entities in your sector. A well-structured knowledge graph is the foundation, and this talk shows you how to build both.
You will leave knowing:
* What EntityMap is and how to create one for your brand or your clients
* How to build a knowledge graph that AI can actually use as a source
* What the real-world impact looks like, with case studies on attribution accuracy and AI brand visibility
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 08 Oct, 2026 | 03:30 PM
