You could be working out how to get mentioned by AI. Joss has been paying for it. He's run ChatGPT Ads in the US and UK since the beta opened, with a front row seat to Adthena's search intelligence data while doing it. This talk covers first hand practitioner observations alongside the cold hard data: which ads are showing up against which prompts, how often, and what happens on comparison prompts when a third advertiser turns up to answer a question about your brand. He'll also show how ad density inside responses has moved since spring, and finish with practical takeaways and free resources to help you get the most out of this new paid surface.