Joss Froggatt is a product marketing manager at Adthena and a multi-award winning digital marketer with the deepest domain expertise rooted in PPC. Before bringing AI search intelligence products to market, he spent years in the agency tranches leading cross-channel performance marketing campaigns for some of the top UK brands. Joss brings an unconventional edge to search strategy from his previous career as a police officer, applying skills like threat detection and behavioural psychology to modern consumer decision-making. Today his work sits firmly in the landscape of AI Search advertising.