When AI responds to a question about your brand, nobody wrote the brief. AI just figured it out for itself, drawing on whatever it could find. The results are often wrong, incomplete, or quietly credited to a competitor.
EntityMap is an open standard that changes that. It gives publishers a simple, machine-readable file that tells AI systems exactly who you are, what you do, and how you relate to other entities in your sector. A well-structured knowledge graph is the foundation, and this talk shows you how to build both.
You will leave knowing:
* What EntityMap is and how to create one for your brand or your clients
* How to build a knowledge graph that AI can actually use as a source
* What the real-world impact looks like, with case studies on attribution accuracy and AI brand visibility