In this talk, Arpan will demonstrate how to build an AI-powered workflow that connects high-level business outcomes (revenue, new customers, profits) with organic funnel data (search volume, impressions, rankings). This framework will help you pinpoint the exact drivers of performance shifts across millions of pages, diverse page combinations, and multiple locales. Ultimately, you will be able to explain these metric fluctuations without manually cross-referencing dozens of data sources, empowering you to allocate resources efficiently.