Arpan is a Lead Analyst at Wise within the Scalable Growth Team, where he focuses on connecting the entire customer journey from initial acquisition to final conversion. He brings extensive experience across Commercial, Marketing, Product, and SEO domains to establish data as a competitive advantage that maximizes lifetime value and elevates the user experience.Going beyond standard reporting, he specializes in carving out new growth opportunities by identifying funnel gaps, empowering stakeholders with self-serve dashboards, and validating hypotheses through advanced statistical analysis.