Every marketing team sits on more data than anyone has time to query. At Fresh Egg, that meant analysts and account managers waiting on data engineers to write SQL just to answer simple questions like "how did organic search do last month?", a bottleneck that scales badly and wastes the value of the infrastructure we already built for clients. This talk walks through building Inspectre, Fresh Egg's internal natural-language analytics tool, an AI agent that lets anyone ask plain-English questions about GA, Search Console, Ads and offline performance data sitting in BigQuery, and get back real analysis, not just numbers.