Zac Nash is Data Engineering Director at Fresh Egg, a UK-based web build and optimisation agency, where he leads data engineering, analytics infrastructure, and AI strategy. He specialises in building production AI and machine learning systems, from personalisation engines to natural language data tools, that turn complex data into practical business value. With a background spanning cloud architecture, applied AI, and cross-functional leadership, Zac helps organisations move from AI ambition to real-world implementation.