Local search split into four separate systems, and most teams are still measuring one of them.

AI Mode, AI Overviews, ChatGPT, and Ask Maps each pull local business data differently, cite different sources, and hand the customer off at a different point in the journey. Rankings can hold steady in all four while calls, direction requests, and footfall move somewhere else entirely.

This session presents fresh benchmark data drawn from multi-location portfolios across the EU, UK, and US, measured on the GMBapi platform. We'll compare how the same location performs across all four surfaces in each market, show where the customer journey actually breaks, and explain which Google Business Profile signals each surface reads.