This isn't a talk about community management on Reddit - that's a different, riskier conversation. In this talk, Rachel will focus on what you can do on your own turf to mitigate Reddit's visibility in your search ecosystem: analysing Reddit trends to sharpen your data integrity and content strategy, and running UGC content audits to identify where Reddit is eating into your branded search visibility. Low risk, fully in your control, and a natural complement to whatever your community team is (or isn't) doing on Reddit itself.