Rachel is Strategy & Innovation Lead at Kaizen, with 8+ years in SEO and digital marketing spent at the intersection of search strategy and systems thinking. She's worked with world-renowned brands across fashion, FMCG, fintech, travel, and health, building automations and workflows that let great work scale without losing the thinking behind it. Today she designs cross-channel digital marketing strategies and the tools that free search teams up to focus on the judgement calls only humans can make, with a particular interest in where AI belongs in the industry, and where it very much doesn't.