Stop optimising your pages based on instinct, best practices or what worked in the past. In this talk, Joe will show you the importance of using custom extract tools in order to uncover what really makes a page perform well in traditional search and LLMs.

Joe will walk through how to run custom extraction crawls at scale, connect the data to real performance results, and spot the patterns that actually move the needle — including what he found when digging through hundreds of URLs across sites that he has worked on.