In this talk, Jarvis Leverson reveals how to transform productivity from a struggle into an exciting, winnable game.

Most people fail to stay consistent because they rely on willpower—but what if success was as engaging as leveling up in a video game?

Through The 5-Star Day framework, Jarvis introduces a simple yet powerful scoring system that gamifies success, helping attendees track their progress, build unstoppable momentum, and make winning their new default mode.

With high-energy storytelling, interactive exercises, and science-backed strategies, attendees will learn how to score their day based on five key success habits, eliminate procrastination with built-in rewards, and turn small wins into massive long-term success.

This talk is more than just motivation—it’s a transformative shift in how people approach their days, their goals, and their lives.

Because when winning is fun, winning becomes inevitable.

By now, most digital PRs and SEOs know that “spray and pray” doesn’t work. But what if you are still not being targeted enough?

In this session, Vince Nero will show why even experienced PR teams are casting too wide a net and how the most successful outreach campaigns are the most surgically precise.

Citing industry-wide trends and proprietary BuzzStream outreach data, he’ll walk through how a hyper-targeted strategy consistently outperforms broad outreach, earning better links, more coverage, and stronger journalist relationships.

You’ll also get a detailed, step-by-step framework for building quality-first campaigns, including:

- How to identify niche-relevant journalists (and how to tell who’s still covering your topic).

- How to write customized pitches that get coverage, not just opens.