In this talk, John will demystify technical SEO for content-focused marketers, showing how Generative AI tools can empower non-technical SEOs to confidently tackle complex tasks.

Attendees will discover how to leverage GenAI to simplify challenges like generating regex for redirects, automating technical audits, and identifying site improvements—all without requiring coding expertise.

Through real-world examples and step-by-step workflows, John will demonstrate how SEOs can streamline technical processes, deliver actionable results faster, and enhance their technical capabilities with practical tools they can start using immediately.

As AI-driven search interfaces like Google’s SGE, ChatGPT, and other chat-based tools transform how users discover information, the traditional balance between SEO and PPC is changing.

Is now the moment to rethink our overreliance on paid media and how SEO is uniquely positioned to thrive in the new landscape?

A data-driven argument for shifting budget from PPC to organic, along with practical ways AI can accelerate SEO growth rather than replace it.