Most marketers still treat brand and performance as separate games — brand teams chasing “vibes” no one can measure, performance teams chasing clicks no one remembers. The result? Campaigns that land flat, no matter how sharp the creative.

Drawing from his experience leading integrated marketing at Pandora, Twitch, Amazon, and Hard Rock, David Hampian shows how content can bridge the gap — driving growth now and brand equity that compounds over time.

Through case studies like Twitch’s NFL simulcasts, Amazon Music’s cultural moment playbooks, and Pandora’s record-breaking Spring Break campaign, you’ll learn three principles for making content that works harder than any discount or promotion:

1. Build an integrated system, not isolated assets.
2. Plan for the conversation, not the calendar.
3. Lead with emotion that makes people feel — and act.

You’ll walk away with a framework for creating content that connects culturally, performs commercially, and keeps working long after launch.

In this talk, Luke Heinecke reveals the insights gained from analyzing over 100,000 blog posts to uncover what truly drives rankings in 2025.

He breaks down the unexpected patterns shared by top-performing articles, pinpoints where most SEO efforts are wasted, and highlights the under-the-radar tactics delivering the biggest wins right now.

Whether you manage SEO for clients or want to accelerate your own growth, Luke’s data-driven takeaways will give you a clear playbook for creating content that ranks and converts.