In this talk, Ray Saddiq breaks down how brands can stop hiding in plain sight.
He’ll show you how to shift from being “just SEO” to thinking like an organic media planner, using content strategy to lead your category by engineering your consumers' journey, to show up where your audience actually is: across Google, TikTok, Reddit, YouTube, and more.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 01:40 PM
With chatbots becoming quasi-search engines and AI overviews dominating informational queries, the value of TOFU content seems to be dropping. But is this really true?
In this quick session, Monty will explain why TOFU content still matters despite AI’s interference, highlighting its ongoing value for brand recognition, resonance, and authority in the eyes of both search engines and potential customers.
Attendees will walk away with a refreshed appreciation for TOFU content and an actionable guide for writing SEO-ready articles — including tips for on-page SEO, competitor analysis, and more.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 01:40 PM
In this talk, Sarah will explain why demographics belong in the museum of natural history and why psychographics are where it's at.
By understanding and learning how to target the personality traits and psychological mindset of your target audience, you'll be able to plan and create content that converts 5x better that standard SEO content.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 01:40 PM
