In this study, Madeleine Lambert explores the emerging trend of AI-generated content being cited within AI-powered search overviews, such as those found in Google's SGE. She examines how frequently these overviews reference other AI-generated sources, the ratio of AI- to human-written citations, and the broader SEO implications of this self-referencing cycle. The research asks whether we’re approaching a “snake-eating-its-tail” moment that could threaten originality, trust, and long-term relevance in search.
The Impact of AI-Citing-AI in Google Overviews
San Diego, September 2025
Adapting to the new era of search everywhere optimization
San Diego, September 2025
With AI-powered search reshaping the digital landscape, many brands are seeing their organic traffic stall or decline.
In this session, you'll discover how embracing Search Everywhere Optimization can help you recapture lost clicks and set your brand up for success in 2026 and beyond.
Join me as we unpack what Search Everywhere truly means, explore innovative strategies to modernize your approach, and learn how to stay ahead in an increasingly competitive online world.
Cracking the code: how to navigate and dominate SERPs in this AI era
San Diego, September 2025
In his session, Apurva explores the transformative impact of artificial intelligence on search engine algorithms and user behavior, offering actionable strategies to help businesses stay ahead in the competitive digital landscape.
Drawing from his extensive work managing SEO campaigns for Fortune 500 companies, Apurva shared advanced techniques for leveraging AI-driven tools, optimizing for evolving SERP features, and crafting data-driven content strategies.
