In a fast paced digital landscape where new tools and channels like ChatGPT and Tiktok are changing the way we consume media, it can be overwhelming for marketers to effectively keep up to date with new trends and tactics.

Search and SEO no longer mean “Google” or “Bing” but operate as a function in a much larger ecosystem of marketing acquisition channels.

The simplicity of improving rankings and traffic are long gone, and people’s consumption decisions are rapidly changing.

Rather, the importance of brand building and proper positioning are becoming more important than ever.

In this talk, Nadya will share new insights and strategies from her experiences at past companies with building an organic growth strategy that doesn’t function separately from paid, but in tandem.

In an era dominated by AI-driven content and constant algorithm updates, many SEO professionals find themselves chasing trends and losing sight of what truly matters.

In his keynote, Joshua will reconnect attendees with the foundational principles of SEO—demystifying how current tactics like geo-targeting, technical SEO, local, and international strategies all still point back to a single core goal: making a site crystal clear to search engines, whether it's Google, Bing, or the latest AI crawler.

Joshua will explore how to align modern techniques with timeless SEO fundamentals so that strategies aren’t just reactive, but sustainable and scalable.

His talk serves as a reminder that while tools evolve, the destination remains the same. Knowing the landscape is important, yes, but first, one must understand the road they’re on.