Yep, we’re tackling the elephant in the room: Is your brand even visible in AI? How do we influence what AI says about us? How do we get recommended over our competitors?

We’ll start with the big question: How do we even measure AI visibility?

Do we need to analyze log files? Are there technical factors we should be considering? As chat-based search and AI-generated answers reshape how people discover information, CMOs everywhere are asking: “What are we doing to win in AI?”

We scoured the web for every tactic being discussed—then tested them to find out what actually works.

In this session, we’ll break down how to optimize your content for tools like ChatGPT, Gemini, and Perplexity.

We’ll cover the role of digital PR, brand mentions, citations, knowledge graph optimization, as well as the impact of being included in “Best X” listicles.

You’ll leave with proven tactics to boost brand visibility, analytical considerations to measure performance, and the confidence to reassure even the most skeptical CMO that you've got this!