In this talk, Luke Heinecke reveals the insights gained from analyzing over 100,000 blog posts to uncover what truly drives rankings in 2025.

He breaks down the unexpected patterns shared by top-performing articles, pinpoints where most SEO efforts are wasted, and highlights the under-the-radar tactics delivering the biggest wins right now.

Whether you manage SEO for clients or want to accelerate your own growth, Luke’s data-driven takeaways will give you a clear playbook for creating content that ranks and converts.