By now, most digital PRs and SEOs know that “spray and pray” doesn’t work. But what if you are still not being targeted enough?

In this session, Vince Nero will show why even experienced PR teams are casting too wide a net and how the most successful outreach campaigns are the most surgically precise.

Citing industry-wide trends and proprietary BuzzStream outreach data, he’ll walk through how a hyper-targeted strategy consistently outperforms broad outreach, earning better links, more coverage, and stronger journalist relationships.

You’ll also get a detailed, step-by-step framework for building quality-first campaigns, including:

- How to identify niche-relevant journalists (and how to tell who’s still covering your topic).

- How to write customized pitches that get coverage, not just opens.