AI search is rewriting the rules of visibility. Winning placement in Google’s AI Overviews and emerging AI-driven search experiences means optimizing for machine comprehension, and that requires changes to both content and technical processes.

In this session, Houston will walk through the core principles of AI Engine Optimization (AEO) and show how to integrate them into existing SEO workflows. You’ll learn:
The five retrievability factors that influence AI citation
How to spot opportunities using AEO scoring
Simple ways to add AI-readiness checks to your content and technical reviews
Attendees will leave with a clear starting point for embedding AEO into their day-to-day process without overhauling their entire SEO strategy.