In an era dominated by AI-driven content and constant algorithm updates, many SEO professionals find themselves chasing trends and losing sight of what truly matters.

In his keynote, Joshua will reconnect attendees with the foundational principles of SEO—demystifying how current tactics like geo-targeting, technical SEO, local, and international strategies all still point back to a single core goal: making a site crystal clear to search engines, whether it's Google, Bing, or the latest AI crawler.

Joshua will explore how to align modern techniques with timeless SEO fundamentals so that strategies aren’t just reactive, but sustainable and scalable.

His talk serves as a reminder that while tools evolve, the destination remains the same. Knowing the landscape is important, yes, but first, one must understand the road they’re on.