This isn't another "AI search is important" talk. This is the only session giving you the complete content playbook—what to create, how to refresh it, and where to get cited beyond your own site.
Why this talk is different: Everyone else explains how AI search works. I'll show you exactly what content to create and how to get it cited. No theory. Just practical tactics you'll use every week.
Create content that dominates AI search:
- Topic clusters that work: Identify topics getting 100+ citations from competitors and third-party sites, create comprehensive content AI can't ignore
- Comparison content formula: Why "X vs Y vs Z" pages get 12x more citations than blog posts
- Prompt-specific pages: Content that directly answers questions users ask AI
- The refresh workflow: Weekly updates that maintain visibility - fresh stats, new examples, "(Updated September 2025)"
- Content AI trusts: Structured data, balanced perspectives, recent case studies
Get your content cited beyond your site:
- Digital PR for AI: Getting into high-authority publications that AI already cites (TechRadar, industry sites)
- Thought leadership placement: Guest posts and expert contributions that build your AI authority
- The Reddit/UGC strategy: Citations jumped 450% - systematically engage where discussions happen
- Content distribution: One piece, 10 variations across platforms for maximum AI visibility
You'll leave with:
- Content templates proven to get AI citations
- Outreach scripts for third-party placements
- Weekly content refresh workflow
- Prioritization formula for maximum impact
Based on analyzing millions of AI responses. This is your practical guide to creating content that wins in AI search - both on your site and across the web.
