Unveiled exclusively at brightonSEO San Diego 2025, SE Ranking’s latest study reveals what drives visibility in LLM-powered search across the United States.
Drawing on two years of historical data, this new study decodes the ranking signals behind citations in AI Overviews, ChatGPT, and AI Mode. It analyses over 1 million keywords and more than 50 on-page and off-page factors, offering the first in-depth look at content structure and its role in LLM-driven visibility. The study also explores regional patterns across the U.S., highlighting how AI search behaviour varies by state.
Bridging traditional SEO with the emerging AI search, the findings provide clear, data-backed strategies to win visibility in this new search landscape.