Google Merchant Center plays a much bigger role in eCommerce visibility than many teams realize, influencing paid ads, free listings, organic results, and newer AI-driven Shopping surfaces.

In this session, Jamie will cover which Merchant Center settings and feed details actually impact performance, and how to identify common issues like variant mismatches, data conflicts, and hidden disapprovals at scale.

The talk focuses on practical workflows, diagnostic frameworks, and automation ideas you can apply immediately—based on real experience working with small and enterprise retailers.

Attendees will leave with clear next steps, a repeatable optimization checklist, and better tools for improving feed quality and Shopping visibility.

When someone asks an AI assistant for the best product in a category, the answer is built from sources.

Product cards in answers, forums, listicles, and review sites do most of the work, while brand pages often get left out.

In this talk, Metehan will share what he found after pulling the citations behind thousands of AI shopping queries and sorting them by source type.

He will show which sources models actually lean on, how that split changes by category and price point, and what it means for teams still spending their entire budget on on-site content.

Attendees will leave with the real citation split between UGC, listicles, review sites, and brand-owned pages, a clear view of which third party sources are worth chasing in their category, and a simple method to check where their brand is cited today and where it is missing.