Metehan Yeşilyurt is a GEO Researcher at Peec AI and a digital marketing professional with over a decade of experience in the industry.

He is widely recognised for his expertise in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and SEO, as well as his pioneering research into how Large Language Models (LLMs) and AI search engines find, rank, and cite content.

He is a recurring speaker at major global search conferences and an authoritative industry contributor to publications such as Search Engine Land.