In this session, Joe will cover real-life client scenarios on how he has structured Demand Gen campaigns to see success.

He'll cover why continuing to test Demand Gen is important, settings to be aware of when building your campaigns, strategies to use when testing out the campaigns, plus some ways on how you can prove the value beyond direct conversions.

For local businesses, the search auction is only getting more crowded and expensive.

David will show PPC professionals how to use Display, YouTube, and Demand Gen as true growth channels—built on intelligent audience layering and precision targeting, not guesswork.

Through real examples and practical frameworks, attendees will walk away with a ready-to-use playbook for audience-first campaigns that deliver measurable local results.