In this talk, Aashna will unpack why lead quantity can be misleading and why lead quality is the true driver of revenue.
High quality leads convert faster, cost less to nurture, and deliver real business impact, making them far more valuable than sheer volume.
Hero Conf - Track 1
Tue 15 Sep, 2026 | 03:30 PM
More leads doesn't equal more revenue.
Using real campaigns from his agency, Michael shows how lead volume can drop steadily as ad spend grows, while revenue and lifetime value climb.
Hero Conf - Track 1
Tue 15 Sep, 2026 | 03:30 PM
