Roger Cooney is the co-founder of MoonSauce Agency, where he leads paid search & tracking strategy for high-ticket home services businesses across HVAC, plumbing, electrical, etc.

He has spent the last decade in digital marketing, with deep specialization in conversion tracking, campaign structure, and making Google's AI actually optimize for revenue instead of lead volume.

Roger also serves as a part-time Paid Search Lead at Conduit Digital, where he oversees a wide range of accounts across the US.