This session explores how PPC professionals can effectively communicate complex marketing performance and strategy to non-PPC stakeholders such as investors, executives, and cross-functional teams.
Using real-world examples from investor conversations during a live funding round, the talk provides practical frameworks for translating PPC metrics, automation, attribution, and performance into clear business outcomes that build trust, alignment, and buy-in.
In this talk, Josh will show you how to take advantage of the Google data flowing into BigQuery to improve & enhance your Google Looker Studio reporting.
Lead generation is getting harder. Advertising costs are rising, competition is increasing, and platforms are changing how businesses attract and buy leads.
Drawing on 20 years of agency experience and insights from more than 142 million leads tracked by WhatConverts, Michael will share what top-performing marketers understand about connecting lead generation to revenue. He will highlight the strategies, data, reports, and client conversations that help agencies demonstrate a clearer business impact.
Marketers in lead-based industries, and agencies serving lead-based clients, will leave with practical strategies for improving campaign performance, strengthening client relationships, and building a more valuable and profitable service.
