Michael Cooney is the co-founder of WhatConverts, a bootstrapped lead tracking and marketing attribution platform that tracks every call, form, and chat back to the campaign and keyword behind it and ties marketing to revenue.

An electrical engineer by training with a 25-year career in digital marketing, he built WhatConverts to help agencies prove and grow marketing ROI so they scale in revenue and profitability.

He's grown the company to thousands of agencies and businesses without raising a dollar of outside capital.