Lead generation is getting harder. Advertising costs are rising, competition is increasing, and platforms are changing how businesses attract and buy leads.
Drawing on 20 years of agency experience and insights from more than 142 million leads tracked by WhatConverts, Michael will share what top-performing marketers understand about connecting lead generation to revenue. He will highlight the strategies, data, reports, and client conversations that help agencies demonstrate a clearer business impact.
Marketers in lead-based industries, and agencies serving lead-based clients, will leave with practical strategies for improving campaign performance, strengthening client relationships, and building a more valuable and profitable service.