In this talk, Christy will break down how TikTok has evolved into a powerful search engine and why SEO is now essential for creator and business growth.
She will share practical strategies for optimizing content so it ranks, gets discovered, and converts views into sales.
Attendees will leave with a clear framework for using TikTok SEO to drive consistent visibility, audience growth, and revenue.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 16 Sep, 2026 | 09:15 AM
The world of SEO is changing, and now, SEO visibility is all about presence in Google's AI Overviews.
The problem is, AI Overviews often just summarize your hard work, or worse, they might not give you credit for work that you originally completed, that others quoted or summarized.
Video SEO to the rescue! Ranking videos in AI Overviews is the one way to get your exact content viewed directly in the AI Overview without a click, and without it being summarized.
In this talk, Cindy will outline why video is becoming more and more important for SEO and AI Overviews.
Then, she will outline what causes videos to rank - in the platforms where they are published, like YouTube, TikTok and Instagram, and then, what causes those videos to be picked up in Google AI Overviews.
This talk will give attendees a tactical and philosophical perspective on how video can and should be incorporated in existing SEO strategies for better brand visibility and traction in search.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 16 Sep, 2026 | 09:15 AM
YouTube, Reddit, and LinkedIn hold major sway over what AI models say about brands, but most strategies for leveraging these channels are built on guesswork or gut feeling.
At Evertune, we took a different approach: starting from what actually gets cited and working backwards.
Using our own proprietary data across multiple AI platforms, we've identified the specific signals - YouTube channel subscribers, Reddit poster karma, post recency, and more - that each model weighs when deciding whether to surface content from major social media platforms.
The result is a cross-platform, data-driven picture of what AI models look for when citing from social media.
This session is focused exclusively on social media and AI citations: what moves the needle, what doesn't, and how to build a strategy grounded in evidence rather than anecdote.
If you're looking for a precise, data-backed playbook for social media as a GEO channel, this session is for you.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 16 Sep, 2026 | 09:15 AM
In this session, Shadae will deconstruct the "virality trap" to reveal why high view counts often fail to translate into meaningful business growth or search authority.
She will provide a transparent look at the disconnect between vanity metrics and conversion, sharing the specific creative frameworks she used to organically scale a community of 500,000.
Attendees will walk away with a roadmap for shifting from "chasing the algorithm" to a strategic, search-informed content model that builds long-term brand equity and sustainable digital reach.
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 16 Sep, 2026 | 09:15 AM
