Marketers love a dashboard. One link, every metric, every channel, every campaign — surely this is the one that finally makes the CMO happy?

Sadly, it never works. It's opened twice, they get overwhelmed, and then go back to asking you the same questions in email.

The problem isn't the tool. It's that we're delivering all the data when leadership is asking something much smaller and much harder: is this working?

Should we keep spending? What do I tell the board on Thursday?

In this session, Dana will make the case for building fewer, sharper dashboards that answer the questions your clients are actually asking.

We'll cover:
-Why bigger dashboards make decisions worse, not better
-How to figure out the real questions behind "can you send me a report?"
-What your next reporting build should look like

You'll leave knowing how to build dashboards your stakeholders actually use, instead of ones they politely ignore.