In this talk, Nate will challenge the idea that TikTok and B2B marketing are destined to be broad, unmeasurable, brand-awareness exercises.

Nate will cover why they get stuck there, how intent and audience data unlock a different approach, and how tools like Diginius Insight let you load intent data (e.g. Bombora) and push targeted campaigns straight to your ICP, democratizing ABM for teams of any size.