In this talk, April will explore how AI agents evaluate products, interpret information, and make everyday shopping decisions on behalf of users.

She will break down the signals, content types, and structural elements that most influence AI‑driven product recommendations, revealing how product data and page quality shape an AI’s choices.

By examining how AI “shops,” April will show what this means for the future of e‑commerce SEO and how brands can better align their product content with emerging AI‑assisted purchasing behaviour.