The world of SEO is changing, and now, SEO visibility is all about presence in Google's AI Overviews.

The problem is, AI Overviews often just summarize your hard work, or worse, they might not give you credit for work that you originally completed, that others quoted or summarized.

Video SEO to the rescue! Ranking videos in AI Overviews is the one way to get your exact content viewed directly in the AI Overview without a click, and without it being summarized.

In this talk, Cindy will outline why video is becoming more and more important for SEO and AI Overviews.

Then, she will outline what causes videos to rank - in the platforms where they are published, like YouTube, TikTok and Instagram, and then, what causes those videos to be picked up in Google AI Overviews.

This talk will give attendees a tactical and philosophical perspective on how video can and should be incorporated in existing SEO strategies for better brand visibility and traction in search.