In this talk, Grace will share how retail marketers can build AI-powered paid social systems that improve creative effectiveness, speed up decision-making, and unlock growth across established and emerging platforms.

Drawing on her experience leading paid social for one of the world’s most recognized retail brands, she’ll cover how to spot creative fatigue early, connect creative and media strategy to measurement, and scale testing across channels like TikTok, Reddit, Pinterest, and Snapchat.

Attendees will leave with a practical framework for navigating the future of retail marketing, whether they’re managing millions in spend or just getting started.