Grace Weselak is PMG’s Director of Paid Social, partnering with retail brands to turn performance data and platform trends into practical growth strategies.

Over 10 years in the industry, she has led an extensive client portfolio including Nike, Tommy Bahama, Cole Haan, and Best Western, building deep expertise in paid social strategy, creative testing, and measurement.

Passionate about smarter ways of working, Grace uses AI and clear storytelling to help teams surface insights faster and drive measurable full-funnel growth, and she enjoys helping growing agencies build smarter, AI-powered paid social practices.